What is E-commerce?
E-commerce plays a major role for today’s businesses with the help of technology affecting the marketing environment, resulting in massive changes in both production channels, strategy and consumer buying process, and there are a few things you should keep in mind before getting started!
E-commerce website design tips and practices that help you sell more
1. Response
People want convenience, and they will not waste time figuring out a complicated situation when there are too many easy solutions available on the internet. The main thing to keep in mind while developing your e-commerce website is to make it responsive. People are always on their phones. It is important that Make your website in a way that is convenient for them to work on the mobile screen.
2. Hygiene and ease
Your website should be eye-catching and beautiful to attract your target audience but don’t make it too complicated for the sake of beauty. If it is too complicated, the user might get annoyed and leave your site before even seeing your product. Your site should be beautiful for easy navigation to work on.
To make it easier, a visitor should be able to get a clear and concise idea of your business and product just by visiting your page, your products should be easy to find by avoiding complex jargon and words.
3. A call to action
Call-to-action buttons should be easy to use and find, so the visitor doesn't feel like they've wasted their time looking for products they can't even buy. Avoid unnecessary ads and phony calls to action. Help your visitors further with the option of live chat or a specific place to submit their query.
4. Visuals
As it is said: “A picture is worth a thousand words”, Now, this is something that you have to follow with high-resolution and clear images of your products, because the visitor needs to know what they are spending their money on, using different techniques such as 360-degree viewing to make it more attractive and clear, if possible use Product videos to improve your sales opportunity.
5. Product information
This is the most important point that beginners generally ignore, no one will spend their money on something they have no idea about, try to answer all necessary inquiries, give a clear description including product material, quality and all other factors that can influence the buying decision, advertise About your product but don't get misled, you can also provide product introduction or videos and add 'Things you might like' or 'Similar products' to show that you have a wide range to offer and serve consumers' desires.
6. Ratings and Reviews
It is very rare for a customer to go to a site and buy something blindly without proper research, to increase sales opportunities and facilitate visitors experience, include rating and reviews section, as it gives visitors the reassurance and confidence they lack while visiting a new site, to become a trusted source for your customers and increase Significantly increase your sales opportunities.
7. Efficient and fast check-out
Customers absolutely hate clicking on a series of pages during checkout, if they are unnecessarily long and complicated, there is a 99% chance that a customer will change their mind halfway, add easy check-in or check-out options as a guest and add easy payment and check-out options.
8. Personalization
Thousands of sellers are selling the same products as you. Now it's up to you to provide customers with one key factor that will get them to choose you, personalize your website and give it a unique look, give your visitors a personalized experience, add your custom features, and make them feel special. Organize the custom menu and preference items according to their previous actions, eg "customer also bought this" or something along the lines.
In conclusion, not everyone who is connected to the Internet is successful. There is a group of people trying to succeed but only very few can do so, make sure you keep these points in mind while creating your website to ensure maximum success.
azamedia srl is a leading company in morocco and award winning 'e-commerce' web design, development and seo based in morocco planning to open branches in the world we design "e-commerce" websites taking into consideration all expert theories.